Tuesday, January 19, 2016

Quality products to your door-step by 'Sakhi'

Quality products to your door-step by 'Sakhi'

Bengaluru: Here is an unique experiment where a NGO and an E- Commerce portal joining hands to create online market space for the products which were manufactured in remote areas mostly by women folks. Eyeing on the fast growing E-Commerce platform, Shri Dharmastala “SIRI” Gramodyoga Samsthe along with their Online Channel Partners www.homemadeonline.in  are jointly launching a mobile sales van “Sakhi Utsav” at Bangalore to connect with consumers directly. This mobile shop will take the weavers of traditional hand woven sarees, khadi garments and authentic food products to the door step of the customers.

Mr. D Surendra Kumar, Dharmasthala, Mrs. Shraddha Amith, Mr. D. Shreyas Kumar, Dharmasthala, Ms. Neha Saxena, Kannada Film Actress, Mrs. Manorama Bhat, Director, Shri Dharmasthala Siri Gramodhyoga Samsthe and Ajantha Chandan, Founder, www.homemadeonline.in detailed about the project in the press conference held at Bangalore on Monday, 18th January 2016.

SIRI - a rural women empowerment initiative, is a Not-For-Profit company registered under Indian Companies, Shri Dharmasthala Siri Gramodyoga is a producers company owned by 2000 Self Help Groups of coastal Karnataka.

Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala temple is the founder President of the Company and continues to be its mentor. Under the able guidance of Mrs. Hemavathi V Heggade, Siri is marching towards achieving its objective.
At present the company has production centers in 295 villages in remote and backward areas of the Karnataka state. It has provided direct employment to more than 5,000 rural women folk.

Weavers to Market:
The saree is the world’s oldest un stitched garment. Over the centuries it has not only transformed into a sensuous, glamours all time wear for women but also the canvas for the livelihood for weavers.

With the objective of retaining the glory of the traditional weaving, Siri is working with the self help groups, which are involved in the weaving handloom sarees. It is marketing the finest saree from Bhagyanagar, Monakalmuru, Shigli, Iikal made by  women Self Help Groups.

SIRI’s Executive Director Dr. LH Manjunath said that, Khadi, a symbol of Nationalism, Equality and Self Reliance. Mahathma Gandhiji presented Khadi as a symbol of Nationalism, equality and self-reliance. Siri stands for the realization of Gandhiji’s dream of Rama Rajya.

Siri has line of apparels in Khadi including ethnic wear, Kurthas, Kurthies, Shirts, Formals, trendy office wear for Men & Women, under the brand name Swadesh and Jagruthi.

Readymade Garments: Siri brand of readymade garments is one of the major products of Siri. 400 women are working in 10 production units across Dakshina Kannada, Haveri and Hubli, Dharwad districts. Formal shirts, Casual shirts, Jubba, Ladies and Children wear are being produced and marketed under Siri brand.

Apart from this, Siri produces, food products; pickles, baby food, snacks, squashes etc, Pure Honey & coconut Oil from the gardens of Dakshina kannada, Various perfumed Agarbathi’s, Laptop Bags, Backpacks for school and colleges and Areca Leaf Plates.

www.homemadeonline.in is a social enterprise to support women and micro entrepreneurs, a market place website for homemade food / regional foods, herbal, natural, ayurvedic, organic groceries and handicrafts.

homemadeonline.in “back to roots” is offering all the forgotten foods , bringing back the memories of our childhood, all these products can be ordered from the comforts of your home and have it delivered at your doorsteps. We make it possible for women & micro entrepreneurs who offer alternatives to the mass-produced food to meet the growing demand for local, sustainable, non commercial, authentic food by marketing & delivering their products through www.homemadeonline.in, we currently have exclusive 2000+ products from over 300 registered vendors, and the numbers are growing every day.

Siri and homemadeonline.in have joined together to bring these products directly from the weavers & producers to the customers through the launch of the mobile sales van “Sakhi Utsav”, where the customers can have the touch and feel of the products and buy them or order online and have the products door delivered free. Sakhi Utsav will be stationed in major housing complexes and software parks in Bangalore. People interested in having these Sales at their community and Office complexes, can write to us at info@homemadeonline.in or call on 9972587965.

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