Thursday, January 7, 2016

Incredible India: Aamir Khan Hangs in balance!

 Aamir Khan Hangs in balance!
New Delhi: Is Bollywood superstar Aamir Khan is hanging in balance regarding the mascot for Government of India’s ‘Incredible India’? If you believe the conflicting reports, you have to come to the conclusion that He is hanging in balance.
According to PTI report, Aamir Khan , whose comments on perceived intolerance in the country had created a controversy, ceases to be the mascot for government's 'Incredible India' campaign as the contract for it has expired.
"Our contract was with the McCann Worldwide agency for 'Atithi Devo Bhava' campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir.

"It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Union Tourism Minister Mahesh Sharma said on Wednesday, 6th January 2016.

When asked specifically whether Aamir is still Tourism Ministry's brand ambassador, the minister said, "Definitely not".  'Atithi Devo Bhava' campaign, part of the Incredible India campaign was launched during the UPA regime.

But accrding to some other reports Bollywood superstar is still the brand ambassador of Incredible India. These reports also credited to the government itself!
According to these reports the tourism ministry issued the clarification following reports in a section of the media that Aamir had been removed as the ambassador of the campaign aimed at promoting tourism in the country.
 “In response to certain news reports, about Aamir Khan, the ministry of tourism clarifies there is no change in the stand of the ministry in this matter,” the statement read.
The ministry said it had a contractual agreement with creative agency McCann Worldgroup to produce a social awareness campaign and this featured Aamir, one of Bollywood's most popular names.
The actor-producer came under criticism in November after his comments on "growing despondency" in India. Some time back in a public function Aamir Khan said that his wife suggested to somewhere else as there is growing intolerance in the country.   

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